Hublot was born in 1980 and became the first luxury watch brand in Switzerland to merge precious metals with functional rubber, which meant a revolution in terms of innovation in materials and aesthetics. In 2004, Jean-Claude Biver gave a new impetus to Hublot and revolutionized watchmaking with the creation of the “Big Bang”, a model that would mark the beginning of the spectacular success of the brand.

Models such as the Big Bang, King Power and Classic Fusion are the emblems of a tradition in constant movement. From horological complications and revolutionary materials, to high-level collaborations such as those maintained with the FIFA World Cup ™ and Ferrari, Hublot is characterized by the philosophy of «Art of Fusion», which brings tradition to the future.

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