TAG Heuer. At the Swiss watchmaking avant-garde since 1860. Since then, TAG Heuer has continued to expand the limits to invent watches for those who love to challenge conventions. This technical know-how was very soon put at the service of the time domain with extreme precision, in particular with the creation of exceptional chronographs. Thanks to the encouragement of Jean-Claude Biver, CEO of TAG Heuer and president of the watch division of LVMH, the new models reveal a new dynamism: faster developments and delivery times and a transformed environment. TAG Heuer is currently one of the few watchmaking brands in the world with the ability to communicate in the four universes: art, lifestyle, sport and tradition. Our ambassadors, among others, the Red Bull F1 team, and the Australian actor Chris Hemsworth, reflect common values of the brand: a taste for challenge, ambition and team spirit, values that also lead TAG Heuer to always go beyond the traditions of the watch industry. Our slogan #DontCrackUnderPressure is much more than an affirmation: it is an attitude.