Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. Over the decades, the Bulgari generations defined a distinctive style made of vibrant colour combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design.
The early high jewellery creations of the 1920s reflected the design of traditional French school, incorporating platinum and diamonds with geometric and stylized Art Déco design. From the 1940s onwards, the genuine Italian Bvlgari style started to emerge, embracing the sunny shades of yellow gold and the sinuous coils of the Serpenti creations.